Google Ads
Search campaigns for people already looking for what you sell, plus Performance Max, Shopping and YouTube where they fit.
Performance marketing — Google & Meta adsAds you can see paying for themselves
Campaigns on Google, Facebook and Instagram, set up properly, watched every week and reported in rupees rather than likes — with the landing pages and tracking built by engineers, so the numbers in the report can be trusted.
01The problem
Where the money leaks
Ad platforms make spending easy and measuring hard. These are the leaks we see most.
- 01
You boost posts and hope
Boosting buys attention, not customers. A campaign needs an objective, an audience and a way to count the result.
- 02
Nobody knows which ads work
Without conversion tracking, the platform optimises for clicks and you pay for people who never buy or call.
- 03
The ad is fine; the landing page is not
A slow page and a vague form waste traffic you have already paid for. This is the part most ad agencies cannot fix themselves.
- 04
Leads come in and go cold
An enquiry answered the next day is often already talking to someone else.
02What we do
What we run
The media spend is yours, paid directly to Google and Meta from your own ad accounts. Our fee covers the work.
Meta ads
Facebook and Instagram campaigns built around creative made for the feed — including UGC — with audiences tested properly.
Lead generation
Campaigns built to bring in enquiries, with forms that ask the right questions and leads sent to your team instantly, on WhatsApp or into your CRM.
Landing pages
Fast, focused pages for each campaign, built by the same people who build our websites, and tested against each other.
Tracking and analytics
Conversion tracking, Google Analytics 4, Meta’s Conversions API and call tracking set up correctly, so every rupee is counted against a result.
Optimisation
Weekly changes to bids, audiences, creative and pages based on what the data says, and a plain report every month.
03Who it is for
Is this for you
A good fit
- Businesses with a clear offer, ready to scale it with paid traffic
- D2C stores that need sales rather than visits
- Service businesses that live on enquiries — clinics, education, real estate, home services
Probably not for
- Budgets too small to learn anything from — we will say so before you spend it
- Businesses without a way to handle the leads that come in
04The work
Built, live, and open to look at
An ad is only as good as the page it lands on. These are stores we built from the checkout up — the kind of page a campaign needs behind it.
01Clinical skincare2026
Silomin
An online shop for a skincare brand that sells straight to its customers instead of through a marketplace.
What we did
The whole store — storefront, product catalogue, checkout and order flow, and the admin panel behind it.
- React
- TypeScript
- Supabase
- Razorpay
- Shiprocket
silomin.com
“We wanted a store that felt like our brand, not a template with our logo on it. Bitbew built the whole thing — checkout, shipping, the admin we use every day — and explained every decision in plain language along the way.”
02Handmade crochet2026
J Charms
An online shop for handmade crochet. Everything is made to order and no two pieces are the same, so the catalogue had to cope with one-offs.
What we did
Storefront, product catalogue, checkout and order tracking, and the admin panel the shop is run from.
- React
- TypeScript
- Supabase
- Cash on delivery
jcharms.in
“Every piece I make is different, and most shop builders simply could not handle that. Bitbew built the store around the way I actually work, and showed me how to run it myself.”
05How it goes
From first call to up and running
- 01
Audit and tracking
Accounts, pages and tracking checked first. Plenty of campaigns improve before a single ad changes, just by counting properly.
- 02
Launch
Campaigns, audiences, creative and landing pages set up in your own accounts, with a clear budget and goal for each.
- 03
Optimise weekly
What works gets more budget, what does not gets cut, and new creative is tested all the time.
- 04
Report monthly
Spend, results and cost per result in plain numbers, what we changed and why, and the plan for next month.
Every project starts the same way: a free call, then a written plan with a fixed price per stage. How we work and how pricing works.
Tools and platforms
- Platforms
- Google Ads
- Meta Ads Manager
- YouTube
- Measurement
- Google Analytics 4
- Google Tag Manager
- Meta Conversions API
- Search Console
06Questions
What people ask us first
01How much should I spend on ads?
Enough for the platform to learn from, which depends on your market and what a customer is worth to you. We suggest a starting budget after the audit, and will tell you honestly if it is too small to test anything.
02Whose ad accounts are the campaigns in?
Yours. Campaigns run in your own Google and Meta accounts and are paid directly by you. We work inside them with the access you give us.
03How soon will I see results?
Search campaigns can bring enquiries within days. Meta campaigns usually need a few weeks of testing before they settle. We report from the first week, so you can see the direction early.
04Do you make the ads themselves?
Yes — static, carousel and video, and UGC through our creator service. Creative is the biggest lever on Meta, so we keep testing it.
05How is it priced?
A monthly management fee, quoted after the audit and kept separate from your ad spend, which you pay directly to Google and Meta.
Next step
Start with a look at the accounts
Tell us where you advertise now, or where you want to. We will look at the accounts and the tracking first, and tell you what we would fix before you spend another rupee.
Often needed alongside
01
UGC & influencer marketing
Real people talking about your product: UGC videos for your ads and product pages, and influencer campaigns with creators your customers already follow.
Read more02
SEO & local search
Technical SEO, useful content and local search — Google Business Profile, maps and listings — so you come up when someone nearby types the thing you sell.
Read more03
Website development
Company sites, landing pages and redesigns. Quick to load, easy for you to update, and built so search engines can actually read them.
Read more