A catalogue for one-offs
Product pages and collections shaped around handmade and made-to-order pieces rather than warehouse stock.
Case study — handmade crochet online storeJ Charms
An online shop for handmade crochet. Everything is made to order and no two pieces are the same, so the catalogue had to cope with one-offs.
- Client
- J Charms
- Year
- 2026
- Industry
- Handmade crochet
- Live at
- jcharms.in
- What we did
- Storefront, product catalogue, checkout and order tracking, and the admin panel the shop is run from.
- Built with
- React
- TypeScript
- Supabase
- Cash on delivery
01The brief
What they needed
J Charms makes handmade crochet. Everything is made to order and no two pieces are quite the same — which is exactly the kind of catalogue most e-commerce templates are not built for.
The store had to present one-off pieces well, take orders the way the business actually works, and be simple enough to run by the person making the products.
“Every piece I make is different, and most shop builders simply could not handle that. Bitbew built the store around the way I actually work, and showed me how to run it myself.”
02The live site
As it is today
This is jcharms.in scrolling from the top of its home page — the real thing, not a mockup.
jcharms.in
03What we built
Piece by piece
Checkout
An order flow that includes cash on delivery, which many of the label’s customers prefer.
Order tracking
A tracking page, so customers can see where an order has got to without sending a message.
Accounts and reviews
Customer accounts with password reset, and product reviews.
Admin panel
Orders, products and customers in one place, with analytics and CSV exports.
04Decisions
The choices worth explaining
The parts of the build that were a decision rather than a default, and why.
- 01
Built around the maker
The catalogue follows how the pieces are actually made — once, or to order — instead of forcing them into stock counts.
- 02
Simple enough to run alone
The admin side is kept to what the person making the products needs between orders, and nothing else.
- 03
Shared foundations
The same typed React and Supabase base as our other stores, so it runs on well-tested plumbing rather than a first attempt.
The services behind it
01
E-commerce development
Online shops with a product catalogue, payments, discount codes, delivery, order tracking and the emails that go out after a sale.
Read more02
Apps & custom software
Web apps, mobile apps, admin panels, dashboards and portals — software for the way your business actually runs. Usually the job a spreadsheet has outgrown.
Read moreNext step
Tell us what you sell
A link to your Instagram or your current shop is plenty. We will come back with how we would set the store up, and what it would take.