UGC videos
Unboxings, reviews, demos and testimonial-style videos made by creators for you to use on your ads, product pages and social. You pay for the content, not for their audience.
UGC & influencer marketingReal people, talking about your product
Customers trust a person holding the product more than a brand describing it. We find the creators, write the briefs, sort out the contracts and usage rights, and turn what comes back into content and ads that sell.
01The problem
Why brands ask for this
Usually one of these.
- 01
Polished brand ads have stopped working
People scroll past anything that looks like an advert. A creator filming on a phone gets watched.
- 02
You need a lot of video, often
Ads wear out in weeks, and testing needs several versions of every idea. A studio shoot cannot keep up.
- 03
Influencer posts went out and nothing happened
The wrong creator, a vague brief, no tracking — and no way of knowing whether it was worth the fee.
- 04
Creator deals are messy
Rates, deliverables, deadlines and who owns the video afterwards, agreed over DM and then forgotten.
02What we do
Two kinds of creator work
They overlap, but they are bought for different reasons, so we plan them separately.
Influencer campaigns
Creators posting to their own followers — usually micro-influencers whose audience matches your customer, which in India often means regional and Punjabi creators rather than the biggest names.
Sourcing and vetting
Creators chosen for audience fit and genuine engagement rather than follower count, with a look at who actually watches them.
Briefs that work
What to show, what to say, what never to say, the hook and the call to action — clear enough that the first draft is usable.
Contracts and rights
Fees, deliverables, deadlines, and where and for how long you can use the content — agreed in writing before anything is made.
Edits and measurement
Raw clips cut into ad-ready versions, and every campaign given its own links and codes so you can see what it sold.
03Who it is for
Is this for you
A good fit
- D2C brands that need a steady supply of video for ads
- Launches that need people talking about them in the first few weeks
- Brands whose customers follow creators more closely than they follow brands
Probably not for
- Celebrity endorsements and big-name ambassador deals
- Campaigns whose only goal is a follower count
04How it goes
From first call to up and running
- 01
Plan
What the campaign is for, who it should reach, how many creators and videos, and how we will measure it.
- 02
Find and brief
A shortlist of creators for your approval, then briefs, contracts and products sent out.
- 03
Produce
Drafts checked against the brief, revisions agreed, final videos delivered and posts scheduled.
- 04
Measure and reuse
Results tracked per creator, and the strongest videos cut into ads for your paid campaigns.
Every project starts the same way: a free call, then a written plan with a fixed price per stage. How we work and how pricing works.
Tools and platforms
- Where it runs
- Instagram Reels
- YouTube Shorts
- Meta ads
- Your product pages
05Questions
What people ask us first
01What is the difference between UGC and influencer marketing?
With UGC you pay a creator to make content that you post and advertise with — their audience does not matter. With influencer marketing you pay them to post to their own followers.
Many brands start with UGC for their ads, then add influencers once they know which messages work.
02Micro-influencers or big names?
For most brands, micro-influencers: creators with smaller, loyal audiences in a particular niche or region. They cost less, are easier to work with, and their followers tend to trust them more.
03Who owns the content creators make?
That depends on what is agreed with each creator, which is exactly why we put usage rights in writing before anything is made: where you can use it, for how long, and whether it can run as a paid ad.
04Can you guarantee sales?
No, and be wary of anyone who does. What we can promise is a proper brief, the right creators, and tracking on every link and code, so you know exactly what each creator brought in.
05How are creators paid?
Creator fees are agreed with you before anyone is booked, and shown separately from our fee for planning, sourcing, managing and editing.
Next step
Tell us about the product
What it is, who buys it and where you sell it. We will tell you whether UGC, influencers or both make sense for you right now.
Often needed alongside
01
Performance marketing
Google and Meta campaigns set up, watched and reported back in plain numbers, with the landing pages and tracking that make those numbers true.
Read more02
Social media marketing
Instagram, Facebook, YouTube and LinkedIn run week to week: a plan, the reels and posts themselves, the publishing, and answering what comes back.
Read more03
E-commerce development
Online shops with a product catalogue, payments, discount codes, delivery, order tracking and the emails that go out after a sale.
Read more