Resources — guides for business ownersStraight answers, written down
Guides to the decisions we are asked about most, written for people who run a business rather than people who build software. No filler, no keyword soup.
E-commerce development
· 8 min read
Shopify or a custom-built store? How an Indian D2C brand should choose
An honest comparison of Shopify and a custom-built online store for Indian D2C brands: the costs that add up, payments, control, and when each is right.
AI & automation
· 7 min read
What to automate first in a small business, and what to leave alone
A practical guide to choosing a first automation: how to spot the right task, where AI helps and where it does not, and how to stop automations failing quietly.
Website development
· 6 min read
Who owns your website? A checklist before you sign with any agency
Domain, hosting, code, ad accounts, analytics and passwords: what should be in your name before you pay anyone to build or market your business online.
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