A monthly plan
Themes, formats and a calendar for the month ahead, sent for your approval before anything is made.
Social media marketing & contentSocial media, handled every week
A plan for what goes out and when, the reels, carousels and captions themselves, the posting, and someone answering the comments and DMs — agreed once a month, so you can stop thinking about it for the rest of it.
01The problem
Sound familiar?
Most businesses know social media matters. The trouble is doing it every single week.
- 01
Posting happens when someone remembers
Three posts in a week, then nothing for a month. Consistency is most of the game, and it is the hardest part.
- 02
Reels are where the reach is, and nobody has time to make them
Short video takes planning, filming, editing and captions. It does not fit around running a business.
- 03
Comments and messages go unanswered
Every one of them is a customer who asked a question in public.
- 04
You cannot tell whether any of it works
Likes are not sales, and nobody is connecting the posts to the enquiries.
02What we do
What running it includes
One monthly retainer covering the plan, the content and the running of the accounts. What goes into it is agreed up front and written down.
Reels and short-form video
Scripted, filmed or assembled, edited and captioned for Instagram Reels, YouTube Shorts and Facebook — from footage we shoot, footage you send, or both.
Posts and carousels
Graphics, carousels, stories and thumbnails in your brand, with captions written for each platform.
Publishing
Scheduled and posted at the right times on Instagram, Facebook, LinkedIn and YouTube.
Community management
Replies to comments and DMs in your voice, with anything that needs you passed on the same day.
Plain reporting
A short monthly report: what went out, what people responded to, what brought in enquiries, and what changes next month.
03Who it is for
Is this for you
A good fit
- Clinics, restaurants, studios, schools and service businesses that need to show up consistently
- D2C brands that need a steady stream of content for organic and paid
- Owners who know what to say, but not when they will find the time to say it
Probably not for
- Anyone expecting guaranteed viral growth — nobody honest can promise that
- Brands whose approval chain is longer than the content calendar
04The work
What we have built for ourselves
Our own reels account is run by a pipeline we built: software that writes, renders and posts short videos. It is a prototype and is labelled as one — it is here because it is the engineering behind a content calendar that never skips a week.
From the lab
DevDecoded Reels
PrototypeSoftware that writes a short video, records the voiceover, renders it and posts it to Instagram without anyone touching it.
Prototype · runs end to end · known rough edges
05How it goes
From first call to up and running
- 01
Audit and plan
We look at your accounts, your competitors and what your customers respond to, and agree the platforms, formats and monthly volume.
- 02
Shoot and make
A batch of content produced at the start of each month — filmed with you, made from what you send, or designed from scratch.
- 03
Post and reply
Published on schedule, with comments and DMs answered and anything important passed to you.
- 04
Report and adjust
A plain monthly report and a short call, and next month’s plan changes based on what actually worked.
Every project starts the same way: a free call, then a written plan with a fixed price per stage. How we work and how pricing works.
Tools and platforms
- Platforms
- YouTube
06Questions
What people ask us first
Next step
Send us your handle
Your Instagram or Facebook page is the best brief there is. We will look at it and come back with what we would change first.
Often needed alongside
01
UGC & influencer marketing
Real people talking about your product: UGC videos for your ads and product pages, and influencer campaigns with creators your customers already follow.
Read more02
Performance marketing
Google and Meta campaigns set up, watched and reported back in plain numbers, with the landing pages and tracking that make those numbers true.
Read more03
Branding & logo design
A logo, colours, type and the rules for using them — set up once, properly, so everything you make afterwards looks like it came from the same place.
Read more
01
Which platforms do you manage?
Instagram, Facebook, YouTube and LinkedIn. We would rather recommend the one or two where your customers actually are than spread thin across all four.