Branding & logo designA brand set up properly, once

A logo, colours, type and a short set of rules for using them, delivered as files your printer, your developer and whoever runs your Instagram can all use. Nothing precious — just enough identity that everything you make looks like it belongs together.

01The problem

When it is time

Branding rarely feels urgent until one of these happens.

  1. 01

    You are launching and the name is all you have

    And the website, the packaging and the Instagram all need something to be consistent with.

  2. 02

    Every post and flyer looks different

    Because each one was made by a different person with no rules to follow.

  3. 03

    The logo only exists as a blurry JPG

    It breaks on a dark background, turns to mush at small sizes, and nobody has the original file.

  4. 04

    The business grew up and the brand did not

    It still looks like the side project it started as, and customers can tell.

02What we do

What you get

Deliberately practical. You leave with decisions made and files that work, not a mood board.

01

Logo

A primary logo, a compact mark for small spaces, and versions for light and dark backgrounds — drawn as vectors, so it stays sharp at any size.

02

Colour and type

A small, tested palette and a pair of typefaces, with contrast checked so text stays readable on screen and in print.

03

Guidelines

A short document showing how to use it all — spacing, sizes, what not to do — written for whoever makes your next flyer.

04

Social media kit

Profile pictures, highlight covers and post templates, so the feed looks consistent from the first week.

05

Everyday templates

Business cards, letterheads, invoices and presentation slides in your identity.

06

Packaging and labels

For product brands, label and packaging layouts that carry the identity, prepared to your printer’s specifications.

03Who it is for

Is this for you

A good fit

  • New businesses and D2C brands about to launch
  • Businesses whose visual identity grew by accident
  • Anyone about to spend on a website, packaging or ads who wants it all to match

Probably not for

  • Large rebrands that need consumer research across several markets
  • Naming — we will happily think it through with you, but we are not a naming agency

04How it goes

From first call to up and running

  1. 01

    Listen

    Who you sell to, who you compete with, what the brand must say, and what it must never say.

  2. 02

    Explore

    A small number of genuinely different directions, shown in use — on a product, a post, a shopfront — rather than floating on a white page.

  3. 03

    Refine

    One direction taken to finished: the logo drawn properly, colours and type chosen, and all of it tested at every size.

  4. 04

    Deliver

    Every file in every format you need, organised, with the guidelines — and yours outright.

Every project starts the same way: a free call, then a written plan with a fixed price per stage. How we work and how pricing works.

Tools and platforms

Files you receive
  • SVG
  • PNG
  • PDF
  • Print-ready CMYK
  • Editable source files

05Questions

What people ask us first

01

How many logo options will I see?

A few genuinely different directions rather than twenty variations of one idea. Each is shown in use, so you choose based on how it will actually look on your product and your feed.

02

Do I own the logo?

Yes, completely — the files, the source and the rights, handed over at the end.

03

Can you build the website as well?

Yes. Branding and a website from the same studio saves a round of translation: the people who drew the identity are the ones putting it on screen.

04

How long does branding take?

Usually a few weeks, most of it spent exploring and on your feedback. Rushing that part is the most common way to end up with a logo you replace within a year.

05

Do you register trademarks?

No — we are not lawyers. We check for obvious conflicts while we design, and can point you to someone who files trademarks.