AI agents and chatbots
Assistants on your website or WhatsApp that answer from your own products, prices and documents, take bookings and qualify enquiries — and know when to hand over to a person.
AI automation & AI agentsAI and automation that does the busywork
Assistants that answer customers from your own products and documents, and workflows that move data, chase reminders and write the reports — so software does the repetitive part of the week, and your people do the part that needs a person.
01The problem
Good candidates for automation
If a task is repetitive, follows rules and happens on a computer, there is a fair chance software can do it — or most of it.
- 01
Enquiries sit unanswered overnight
People ask the same ten questions at eleven at night. An assistant trained on your own answers can reply straight away and hand the rest to a person.
- 02
Someone copies data from one place to another
Form to spreadsheet, spreadsheet to invoice, invoice to accounts. Every copy is time, and a chance to get it wrong.
- 03
Reports take a morning to put together
Numbers pulled from four places and pasted into one, every week. That can arrive in your inbox on its own.
- 04
Follow-ups depend on someone remembering
Payment reminders, review requests, renewal nudges — the easiest things to automate, and the most expensive to forget.
02What we do
What we build
We start from the task, not the technology. Sometimes the answer is an AI agent; often it is a plain workflow with no AI in it at all, which is cheaper and more reliable.
Workflow automation
The repetitive chains of work, built in n8n or in code: new lead to CRM to WhatsApp to team alert; order to invoice to accounts; form to sheet to follow-up.
AI inside your tools
Summaries, classification, drafting and extraction added to software you already use — reading invoices, tagging enquiries, drafting replies for a person to approve.
Data pipelines and reports
Data from your store, ads, sheets and tools pulled into one place, cleaned, and turned into the dashboard or weekly report you actually read.
Content pipelines
Scheduled, templated content made and published by software — the same kind of pipeline we built for our own reels account.
Integrations that fail loudly
APIs connected with retries, logging and alerts, so an automation that breaks tells someone instead of failing quietly for a month.
03Who it is for
Is this for you
A good fit
- Teams losing hours every week to copying, chasing and reporting
- Businesses answering the same customer questions all day
- Anyone who has tried a no-code automation that keeps breaking
Probably not for
- Replacing judgement calls that need a person — we will tell you where AI should stop
- Tasks that happen twice a year; those are cheaper done by hand
04The work
Built, live, and open to look at
The Social Surfers enquiry form is a small, real automation: every lead files itself into the agency’s own spreadsheet. The two prototypes are ours, unpaid, and labelled as such — they are where we test how far this can go.
01Marketing agency2026
Social Surfers
A marketing agency in Chandigarh that runs social media, ads and content for other businesses. Sixteen services to lay out without the page turning into a price list.
What we did
The whole site, plus an enquiry form that files itself into their own spreadsheet.
- Astro
- Netlify Functions
- Apps Script
- Google Sheets
socialsurfers.in
“We offer a lot of services and needed a site that did not read like a price list. Bitbew understood that straight away — and every enquiry now lands straight in our sheet, so nothing gets lost.”
From the lab
DevDecoded Reels
PrototypeSoftware that writes a short video, records the voiceover, renders it and posts it to Instagram without anyone touching it.
Prototype · runs end to end · known rough edges
InterviewSim
PrototypePaste in a job description and your CV, then sit a spoken interview with an AI that asks follow-up questions when your answer is vague.
Working locally · first deploy in progress
05How it goes
From first call to up and running
- 01
Find the task
We list the repetitive work, how often it happens and what it costs, and pick the one worth automating first.
- 02
Prove it small
One workflow built and run on real data, with a person checking the output before anything goes out unsupervised.
- 03
Harden it
Retries, logging, alerts and a clear way to switch it off. AI steps get guardrails, so a bad response cannot do damage.
- 04
Hand it over
Documented and running in your accounts, with a record of what it did and when it last failed.
Every project starts the same way: a free call, then a written plan with a fixed price per stage. How we work and how pricing works.
Tools and platforms
- Automation
- n8n
- Google Apps Script
- GitHub Actions
- Webhooks
- AI models
- OpenAI
- Anthropic Claude
- Google Gemini
- Whisper
- Data
- Postgres
- Supabase
- Google Sheets
- Python
- Channels
- WhatsApp Business API
- Website chat
- Instagram API
06Questions
What people ask us first
01Do I need AI, or just automation?
Often just automation. If a task follows rules, a plain workflow is cheaper, faster and more predictable. We use AI where the input is messy — free-text messages, documents, voice — and keep it out of the steps that must be exactly right.
02Which AI models do you use?
Whichever suits the job: OpenAI, Anthropic, Google or an open model. We build so the provider can be swapped with a configuration change rather than a rewrite, because prices and quality move every few months.
03Is my data safe?
Automations run in your own accounts, with access limited to what each step needs. We tell you exactly which services see which data, and where it matters we can keep sensitive data away from third-party AI entirely.
04What happens when an automation breaks?
It tells someone. Every workflow we build logs what it did and alerts on failure, and the care plan covers fixing it when an outside service changes how it works.
05Can the assistant answer on WhatsApp?
Yes, through the official WhatsApp Business API. Meta charges for business messaging on its own terms, separately from us, and we will walk you through how that works before you commit.
Next step
Tell us what eats the week
Describe the task in a sentence — what comes in, what somebody does with it, where it goes. We will tell you honestly whether it is worth automating.
Often needed alongside
01
Apps & custom software
Web apps, mobile apps, admin panels, dashboards and portals — software for the way your business actually runs. Usually the job a spreadsheet has outgrown.
Read more02
Website development
Company sites, landing pages and redesigns. Quick to load, easy for you to update, and built so search engines can actually read them.
Read more03
Performance marketing
Google and Meta campaigns set up, watched and reported back in plain numbers, with the landing pages and tracking that make those numbers true.
Read more